As the approaching New Year motivates you to make solid resolutions and comes up with a constructive plan, you surely must be calling this opportunity to turn your dreams into reality. You are not the only one! Everyone looks forward to this chance to start fresh or keep moving towards their goals. We can say the same for the mobile app industry that also is on the brink of welcoming 2019. Keeping the current app market growth and revenue in mind, it’s not wrong to say that the IT and development industry has swiftly gone through a tectonic evolution and created myriad revolutionary app trends that will change the world significantly. First, we’ll talk about how the year 2018 functioned for the mobile app development industry – Bad, Good, or Outstanding! So let’s reveal some development facts for 2018 and then hit the ground running for 2019.
a. According to the Sensor Tower, an online app market research and leading app analytics platform, the mobile app market observed over 27 billion downloads (in the US), a Year-Over-Year (YOY) of approximately 11 percent in Q3 2018.
b. By the end of the second quarter of 2018, more than 3.6 million apps were available in the Google Play Store alone, which was 100 thousand more in the value compared to the Q4 of the preceding year (2017).
c. The mobile app growth on the Google Play Store platform reduced by 29.2 percent in the third quarter of 2018 compared to the previous one.
d. The number of app downloads worldwide was projected to exceed 205.4 billion in 2018.
e. According to the report, the App Store generated nearly $22.6 billion globally in the first half of 2018. This figure was almost double the gross app revenue ($11.8 billion) generated by the Play Store.
While taking into consideration these stats, it’s not wrong to say that the year 2018 was quite virtuous, but not so exceptionally remarkable for the mobile app development industry. However, things are bound to change in the year 2019, all thanks to the evolving advanced technologies, pioneering advancements, and new futuristic scope of applications.
So without further ado, let’s check which new inventive technologies and trends we need to keep ourselves updated with to dominate the mobile app development market in 2019.
Mobile Payment (mPayment) systems like mobile wallets are replacing the hard cash and becoming a new medium to conduct financial transactions seamlessly. Now more and more users are turning to their mobile phones to pay through the digital wallets.
From splitting a bill among friends using Zelle or Venmo to paying for a t-shirt using your mobile, mPayments are not only convenient, but also transforming the way we handle money. According to Statista, global mobile payment revenue exceeded the mark of 780 billion US dollars in 2017 and was expected to surpass $930 billion by the end of the year 2018. Experts are predicting that this figure will reach a total of $1 trillion in 2019. Another report from the Business Wire demonstrates that the market of global mobile payment technologies is expected to grow with a CAGR of 33.6 percent throughout the forecast period of 2018 to 2024.
Now that smartphones feature Fingerprint recognition, NFC, and other encryption technology for secure payments, digital wallets and cryptocurrencies have become quite the game changers. The prognostication of this trend is attributable to the increase in e-commerce events, online booking systems like earlier reservation in the restaurant, etc.
Artificial Intelligence & Machine Learning
No one can ignore the fact that Artificial Intelligence (AI) has been acting as a robust game-changer in the mobile app development industry. The positive response from users is now fueling up the growth of this promising concept. There’s no doubt that the development of human-like or humanoid robots in the future through AI will be as easy as ABC. Although AI is not a new inventive exactly, there’s an array of elements of machine learning that still need to be worked on and understood yet. Here are some stats associated with the AI & ML:
a) The global AI market was anticipated to be worth appx. $7.35 billion by the end of the year 2018. This figure will exceed over $11.2 billion in 2019 and $89 billion within the next seven years (2025).
b) Between 2017 and 2022, the worldwide revenue from the AI market will escalate tenfold.
c) The global revenue from the AI software (for both direct and indirect apps) will rise to $36.8 billion by 2025 from $643.7 million (2016), with a CAGR of 56.8 percent, according to Tractica. (is forecast)
The list is extensive! Experts say that both AI and ML will mostly influence conversational assistants such as virtual agents and Chatbots in 2019. During the mobile app development, AI will help businesses produce intellectual interfaces to develop complex systems and advanced, real-time analytics to provide them with valuable insights. Companies will combine machine learning and artificial intelligence to their apps and services to boost productivity, increase profit, and enhance the customer experience while reducing total operational expenses.
Once only used for finding the closest food court or coffee shop, location-based services are no longer limited and belong to the tech giants such as Apple or Google Maps only. Smartphones these days are entirely stacked with geo-location, motion sensing, and Beacon technologies, thereby exceeding the scope of traditional navigators.
Here is a prediction: in the year 2019, there will be a massive, strong demand for location-based administrations, which is why most businesses will start integrating these technologies into their apps for improving the user experience, augmenting delivery competencies, and offering prompt services as well as information with the utmost accuracy. These geolocation capabilities are a good fit for food as well as product delivery, on-demand transportation, e-booking, fitness, gaming, social media, dating, IoT, and navigation apps. And applications with motion sensing technologies allow users to set active zone, tackle security issues, boost power-saving meter, and also generate anti-theft or fraud alerts in real-time.
Some excellent examples of motion and real-time location sensing (RTLS) are:
- Active Infrared
- Geomagnetic field
The time is not far off when Chatbots that fall underneath the AI umbrella will be the most prevalent choice for both entrepreneurs and users to satisfy modern business needs. In fact, according to a survey by Oracle, about 85 percent of businesses will use virtual assistants and Chatbots as the primary mode of communication for customer services by 2020. By the end of 2023, the bot market is forecast to reach over $6 billion. Chatbots are not only winning over IT helpdesk and customer support business but also revolutionizing various other industries which include:
- E-commerce & online marketing
- Travel, tourism, and hospitality
- FinTech, financial & banking
- Health and medicine
- HR & recruiting
- Entertainment & news media
- Technical support
According to techies, the bot builders in 2019 will more focus on creating smart Chatbots and virtual agents with Conversational Interface (CI) development technology. Doing so will enable them to manipulate unstructured, complex inputs from the UI perspective and channel the micro-decisions experienced by users.
Progressive Web Apps
Currently, the Progressive Web App (PWA) is a hot topic in the world of technology and development as well as on social media channels, and so will continue to be in the year 2019. By combining the elements of native apps with the convenience of browser technology, the PWAs bring a wealth of cutting-edge features including quick updates and navigation, push notifications, offline working mode, fast load time, and cross-platform capabilities. The progressive web app runs in the web browser but functions as a native mobile application. With brands reaping the substantial benefits that PWAs offer, from greater conversion rate to lower bounce rate, 2019 will witness a momentous shift from native apps to PWAs.
Mavens, at Cisco, forecasts that in 2019, around 89.7 percent of data traffic will be from various cloud computing platforms. The likes of Microsoft Azure, Amazon Web Services, and Google are anticipated to account for around 80 percent of the revenue produced from cloud computing. By managing and processing data of your local servers by using a remote internet server, you will be able to improve processing power, streamline your business’s operational workflow, and reduce hosting costs.
To conclude, the future of mobile apps surely looks brighter and promising with these advanced, innovative technologies and trends taking over the app development industry. From AI and machine learning to cloud-based mobile apps, the new development and digital era will set a mark in 2019 by integrating the emerging technologies, technical features, and development trends with customers’ needs and demands.
Looking for a full-service mobile application development company in Carlsbad, or nearby areas to integrate any of these advancements into your existing app development strategy? Contact us @ (877)720-0022 or drop us an email at [email protected]